diff --git a/README.md b/README.md
index 474dbf8ac..48590f9f7 100644
--- a/README.md
+++ b/README.md
@@ -8,3 +8,9 @@ blocks together to build programs.  All code is free and open source.
 ![](https://developers.google.com/blockly/images/sample.png)
 
 Blockly has an active [developer forum](https://groups.google.com/forum/#!forum/blockly). Please drop by and say hello. Show us your prototypes early; collectively we have a lot of experience and can offer hints which will save you time.
+
+Help us focus our development efforts by telling us [what you are doing with
+Blockly](https://goo.gl/forms/kZTsO9wGLmpoPXC02). The questionnaire only takes
+a few minutes and will help us better support the Blockly community.
+
+Want to contribute? Great! First, read [our guidelines for contributors](https://developers.google.com/blockly/guides/modify/contributing).