diff --git a/gtk/gtklabel.c b/gtk/gtklabel.c
index 776ab34ac4..d646b80ee9 100644
--- a/gtk/gtklabel.c
+++ b/gtk/gtklabel.c
@@ -3101,6 +3101,11 @@ gtk_label_set_text_internal (GtkLabel *self,
   g_free (self->text);
   self->text = str;
 
+  gtk_accessible_update_property (GTK_ACCESSIBLE (self),
+                                  GTK_ACCESSIBLE_PROPERTY_LABEL,
+                                  self->text,
+                                  -1);
+
   gtk_label_select_region_index (self, 0, 0);
 }
 
@@ -3116,11 +3121,6 @@ gtk_label_set_label_internal (GtkLabel   *self,
 
   g_object_notify_by_pspec (G_OBJECT (self), label_props[PROP_LABEL]);
 
-  gtk_accessible_update_property (GTK_ACCESSIBLE (self),
-                                  GTK_ACCESSIBLE_PROPERTY_LABEL,
-                                  self->label,
-                                  -1);
-
   return TRUE;
 }